A must attend annual industry date with the IT and Communications industry gurus and top notch technology analysts--Directions09 from IDC--is around the corner. Billed as the most sought after annual technology trends soaking event, Directions09, will be held in Delhi and Bangalore on April 30 and May 2, respectively. 

The keynote address will be presented by CyberMedia Chairman Pradeep Gupta. The key speakers include IDC India Country Manager Kapil Dev Singh, well known journalist and economic commentator Paranjoy Guha Thakurta, Zensar Technologies CEO Dr Ganesh Natarajan; IDC’s Industry Insights Vice President for Asia/Pacific Cort Isernhagen and IDC India analysts. 

“Directions09 will examine all the ways the world of IT and communications is changing -- from globalization to virtualization, from software as a service to services as software, from changing network technology to the technology of social networks -- and how those changes will affect customers, suppliers, and IT marketers”, says Sanjit Sinha, Head of Research, IDC India, who along with teams of IDC analysts have been pouring over gigabytes of data bring out analysis and technology trends.

The session on economic environment will address questions like: With the US economy under pressure, will India’s growth story be sustainable? If the government of the day changes, would the economic growth scenario be adversely impacted? What will happen if crude oil prices soar further in 2008? Will the RBI and Finance Ministry be able to contain inflation while allowing cheap credit to be channelised to growth sectors of the economy? This session will highlight likely scenarios, which would be of high concern to policy-makers, economists, business strategists and political managers.

An Insight into Consumer IT spending 
A specific session on adoption of technology products will dwell on how spending will be driven by the value that the consumer perceives in an age of choices with respect to connectivity and access devices.

A session on Emerging Enterprises will dwell on strategies to cater to the needs of these enterprises that have the potential to grow at a much higher rate. The key will be watch these sectors that have the appetite to absorb technology with higher propensity.

For registration please log on to:
http://www.idcindia.com/events/Direction09/registration.html 

About IDC
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community makes fact-based decisions on technology purchases and business strategy. More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide. For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

About IDC India
IDC (India) Ltd., set up in 1987 is an ISO 9001:2000 company. IDC (India) Ltd. is a subsidiary of Cyber Media (India) Ltd. and is regarded as the country’s most comprehensive, dependable and respected source for market intelligence and consulting in the fields of IT, telecommunications and consumer technology. With its head office at Gurgaon (near New Delhi), the company has branches in Bangalore, Chennai, and Mumbai. Additional information about IDC India's research, advisory and Go-To-Market service offerings can be found at www.idcindia.com.

For registration please log on to:
http://www.idcindia.com/events/Direction09/registration.html 

For more details, please contact:
Sanjiv Kataria
Strategic Communications & PR Counsel
+91-9810048095 mob
+91 98100 48091 sms